Answers in seconds, every channel
An AI front desk that picks up WhatsApp, Instagram, web chat and forms the moment a lead lands, day or night, so none of them sit waiting for the morning.
Free tool
See what slow lead response is costing you
Every lead that waits too long for a reply is revenue walking to whoever answered first. Put in your numbers and see the leak in real money, then what instant reply wins back.
Nothing here is a made-up statistic. It is your own numbers run through one assumption you control. Move the assumption and watch the figure change.
Run the numbers
How much are slow replies leaking?
Set your three numbers and the one assumption you are comfortable with. The result updates as you move the sliders.
1
Your numbers2
Reply speed3
Your assumption4
ResultStart with your numbers
How many leads you get in a month, and what an average customer is worth to you.
200 leads
10 leads2,000 leads
$1,200
$100$20,000
Understand the metric
How revenue leakage from slow lead response works
Revenue leakage is the money a business loses not to weak marketing, but to what happens after a lead arrives. When a new enquiry waits minutes or hours for a reply, a share of those leads simply buy from whoever answered first. This calculator puts a number on that leak from your own figures, so you can see the monthly and yearly cost of slow follow-up instead of guessing at it.
What speed to lead means
Speed to lead is the time between a lead reaching you and your first genuine reply. It is one of the few sales levers almost entirely under your control, and it costs nothing to improve. The faster that first response, the more of your existing leads convert, because you reach them while intent is still high and before a competitor gets there.
How to read your result
The figure is a monthly and yearly estimate of the revenue you are leaving on the table. Treat it as an order of magnitude, not a precise forecast. If the number stays large even at a conservative win-back assumption, that is the signal: the fix is answering faster, not buying more leads.
When the leak is biggest
Lean teams leak the most, because nobody is free to answer during the busy hours when leads actually come in. Out-of-hours enquiries, weekend messages and lunchtime forms are the ones that most often go cold. If your leads arrive across channels and at all hours, the leak is bigger than a nine-to-five view of it suggests.
How it is calculated
Monthly leak = leads a month × slow-reply share × win-back share × average deal value
- 1Count your monthly leadsTotal new enquiries across every channel in a typical month.
- 2Estimate the slow-reply shareThe portion that wait too long, get missed, or go cold before anyone answers.
- 3Set a conservative win-back shareOf those slow-reply leads, the share an instant response would realistically convert. Keep it low and defensible.
- 4Multiply by average deal valueMultiply the recovered leads by what an average customer is worth to get the monthly leak, then by twelve for the year.
The build
What closes this gap
Books and qualifies, not just replies
It does not send a holding message. It answers the real question, qualifies the lead, and books the meeting or appointment straight into your calendar.
Hands off cleanly to your team
When a conversation needs a human, it passes the full context across so nobody has to re-ask what the lead already said.
You own it
Built for your business and handed over. Not a subscription seat you rent forever, and not a black box your team cannot run.
Read next
Where this shows up
Questions
Questions
Your three inputs times the win-back share you set. Leads a month, times the share that currently wait too long, times the share of those that instant reply would convert, times your average deal value. Change any slider and it updates. Nothing is hard-coded.
It is yours to set, which is the point. We default it low on purpose. The research on fast response is real and well documented, but rather than quote a figure at you, we let you pick one you would defend and show the maths.
Replying instantly, every time, on every channel, without adding headcount. That is what an always-on AI front desk does: it answers, qualifies and books in seconds, then hands real conversations to your team.
The opposite. Lean teams leak the most, because there is nobody free to answer at the busy hours. That is exactly when an always-on agent earns its place.
Want to see what plugging this leak looks like for your business? Book a 30-min call and we will walk through it with your real numbers.
Book a 30-min call →