You paid for the lead. Did you catch it?
Marketing ROI is set at the click, then leaked at the reply. A lead that waits hours for an answer is spend you already made, wasted. See it with the [revenue leak calculator](/tools/revenue-leak-calculator).
Free tool
What is your marketing actually returning?
Put in what you spent and what it brought back, and see your marketing ROI. Then the harder question: how much of it are you leaking after the lead comes in?
Your own spend and revenue, no invented benchmarks.
Run the numbers
Work out your marketing ROI
Enter what you spent and the revenue it generated. The result updates as you go.
1
Spend2
Return3
ResultWhat did you spend?
Total marketing spend for the period.
$5,000
$100$100,000
Understand the metric
How to calculate marketing ROI
Marketing ROI measures how much revenue your marketing spend brought back, relative to what you put in. It is the clearest single test of whether a campaign, channel or budget is paying its way. This calculator works it out from two of your own numbers, the spend and the revenue it generated, and expresses the return as a percentage you can compare across periods and channels.
How to read the percentage
A marketing ROI of 300% means every dollar you spent returned three dollars of net revenue on top of the dollar itself. Zero percent means you broke even. A negative figure means the spend lost money. Because it is a ratio, you can use it to compare a small channel against a large one on equal terms.
What revenue to attribute
Use the revenue you can honestly attribute to the spend. A rough, defensible figure is more useful than a precise but flattering one that credits marketing for sales it did not drive. Consistency between periods matters more than perfect precision.
The ROI you leak after the click
Marketing ROI is set at the click and then leaked at the reply. You can run efficient campaigns and still lose the return by answering the leads too slowly. For most businesses, catching the leads they already pay for is a bigger lever than squeezing the campaigns further.
How it is calculated
Marketing ROI = (revenue - spend) ÷ spend × 100
- 1Total your spendAll marketing costs for the period you are measuring.
- 2Attribute the revenueThe revenue you can reasonably credit to that spend.
- 3Subtract and divideTake revenue minus spend, divide by spend, and multiply by 100 for the percentage.
The build
The ROI you leak after the click
Instant reply protects the ROI
An always-on front desk answers every lead in seconds, so the money you spent to generate it does not walk to a competitor who replied first.
You own the system
Built for you and handed over, not another platform seat.
Read next
Where this goes next
Questions
Questions
Revenue generated minus the spend, divided by the spend, as a percentage. A 300% ROI means every dollar spent returned three dollars in net revenue on top of the dollar. It is your numbers, not a benchmark.
The revenue you can reasonably attribute to that marketing spend. A rough, honest figure is more useful than a precise but flattering one.
Because marketing ROI is decided as much after the click as before it. You can run great campaigns and still leak the return by replying to the leads too slowly. That is often the bigger lever.
Two ways: spend better, or leak less. Most businesses have more to gain from the second, catching the leads they already pay for, than from squeezing the campaigns. The revenue leak calculator sizes that.
Spending to generate leads you then lose to slow replies? Book a 30-min call and we will plug the leak.
Book a 30-min call →